Ashfield Meetings & Events has been named in the 16th annual Special Events' Top 50, an annual review across the largest event planning and production agencies in the United States.
In the past year, Ashfield Meetings & Events delivered over 2,500 events in 50 countries, and engaged with over 141,000 attendees through its offices in the US and Europe.
In this year’s survey, Special Events asked large event producers to share their forecasts on major trends in the event marketplace. The continued importance of digital and social media at live events was a recurring theme from a large majority of the organisations involved.
“Personalisation and evolving attendee preferences are impacting all decisions around communications at our events – the content, the speakers, the methods of message delivery and how we enable that being cascaded. It is important we engage using the correct channels at the right time for the specific audience.” said Gavin Houston (CEO Americas, Ashfield Meetings & Events). “Live events are the epicenter for marketing communication, where content derived from the live event feeds into long-term multi-channel communication activities that can shared long after the event has finished. We are also developing sustainable partnerships with technology companies whereby our event data can work in conjunction with their platforms to enhance event experiences.”
Technology partnerships have already proved successful for Ashfield Meetings & Events. A key highlight over recent years saw the development of custom technology through partnership arrangements with virtual event and app-based platforms. It has been delivering collaborative growth for both businesses and creating more impactful event strategies for clients. By utilising more versatile app solutions, clients have seen an increase in attendee interactions, engagement with speakers’ profiles, and questions reaching speakers directly.
Another of Ashfield’s key highlights was the opening of their newly expanded Indianapolis office, which was custom-built and branded to house their increasing workforce, including part of their creative and production team. The investment in their people continued with the launch of a new employee personal development fund called Ignition, aimed at inspiring the workforce to bring outside influences into their creative process. The agency also launched a global learning and development platform designed to meet individuals learning preferences.