SPARK THINKING adds a 'personal touch' to brand positioning and new-look website

By Ashfield Meetings & Events

News

Our sister agency highlights full service event management expertise for non-healthcare businesses in updated design.

SPARK THINKING – which delivers meetings and live event experiences to businesses outside the healthcare industry – has updated the design of its website, adding a ‘personal touch’ to its brand positioning.

Retaining the distinct font and pentagonal logo (originally born from the penrose of our own Ashfield Meetings & Events logo) and still featuring its recognizable bright primary color palette, SPARK THINKING’s website now introduces clear, conversational-style copy, a more relaxed form of team photography, and hand-scribed wording and doodle outlines around event photography – all with the aim of mirroring the more personal and ‘personable’ positioning.

“There’s no doubt our SPARK THINKING website was in need of a refresh, but as many similar agencies will recognize, while you’re busy focusing time, efforts and best practices on your clients, you rarely get the opportunity to self-reflect,” says Marketing Communications Manager, Fiona Geeson.

“At the beginning of this year, following a particularly successful 2018, we delved deeper into our brand to fully determine the crux of our achievements and client relationships. We established it was our personal approach to the events we create and deliver for each of our unique clients, and our website needed to represent that more accurately.”

Working with such prestigious names as Jaguar Land Rover, The University of Pennsylvania and world-renowned think tank, the Milken Institute, SPARK THINKING is keen to appeal to forward-thinking marketers and brand managers who are looking for an agile and insightful event collaborator.

Fiona Geeson continues, “As our new website copy now reflects, we make it clear that we put our phones down and close our laptops when clients talk to us. We listen to find out about them, appreciate what they’ve done to create a great product or service and what they need from us as a partner. Our intrinsic challenger mindset enables us to think differently, explore all ideas, asking ‘what if?’ to help bring out their adventurous side and encourage them to try new things that will make them the best they can be.”

SPARK THINKING has quickly become a highly regarded player in the events industry since its inception just over 4 years ago – thanks largely to the size and stability being part of a wider organization brings, coupled with the agility and creativity traditionally associated with smaller event management agencies. Clients benefit from the best of both worlds.

“This is an exciting time for SPARK THINKING and we’re keen to capitalize on our growth and award success of last year,” adds Fiona Geeson. “We’re now confident our new website truthfully reflects our brand, our fantastic team and the unmissable live events they deliver.”

Find out more about our sister brand SPARK THINKING at www.spark-thinking.com.

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